Smoothing Lip Treatment
111+ Reviews


One for your pocket, your nightstand, and anywhere else. Softwear is an innovative, 3-in-1 lip treatment that goes beyond traditionally occlusive balms to hydrate, exfoliate, and protect even the driest, crustiest lips. The dual-phase formula delivers instant hydration + gentle chemical exfoliation in a cocooning barrier of squalane, pomegranate sterols, and petrolatum for soft n’ smooth lips that last all day.

In this bundle: 3x Softwear

  • Hydration
  • Exfoliation
  • Protection
  • Squalane
  • Glycerin
  • Hydroxycaprylic Acid
  • Petrolatum
  • Water

    Apply Softwear to lips as often as needed for soft n’ smooth lips that last all day.


    Lay it on thick as a mask before bed for refreshed lips by morning.


    Layer under lip color for a hydrated base. Layer over lip color for a soft dewy sheen.


    Just add water! Lip balms typically lack water, so they don't actually deposit moisture. Softwear combines glycerin - the gold standard humectant for hydration - with water to immediately increase hydration in the lips.


    This gentle chemical exfoliant is a lipophilic (oil-loving) AHA that helps stimulate cell turnover to smooth crusty lips without irritation.


    These two occlusives work together to help enhance the lip barrier function, protecting from dryness and discomfort by locking in moisture. 

    63% SQUALANE

    A nourishing, non-sticky base of Squalane, similar to ‘squalene’ naturally present in the skin, softens and replenishes lips.

    Softwear was clinically proven to make dry lips obsolete...


    -100% said lips feel soft and smooth

    -100% said lips feel hydrated and nourished

    8 hours after single application

    -52% increase in hydration

    -32% reduction in transepidermal water loss

    1 week of daily use

    -85% saw reduction in roughness and flaking

    Every purchase of Softwear generates 50% less carbon emissions* and 58% less waste* when compared to a typical lip treatment product on the market.

    How we achieved this:

    • Choosing lightweight compact packaging
    • By incorporating 23% of PCR resin in the tube packaging, we’ll avoid using the equivalent of 895 virgin plastic water bottles this year

    Is Softwear vegan?

    Yep! Softwear is vegan and does not contain any animal derived ingredients.

    Is it possible to over-exfoliate with Softwear?

    Hydroxycaprylic Acid is the chemical exfoliant that powers Softwear’s smoothing capabilities. This lipophilic (oil loving) AHA has a large molecule size, meaning it has a lower irritation profile than AHAs like glycolic and lactic acid. It helps slough off of dead skin cells removing those dry crusties, revealing soft, smooth lips. Knowing that lip balms are used frequently throughout the day, it’s included at a low, but efficacious level.

    Is Softwear glossy? Is it sticky??

    Softwear is a true lip balm, not a gloss. It glides on clear with a medium shine and leaves a balmy dewy finish. Due to the squalane base, the formula isn’t sticky– we promise.

    HYDRATE: 52% increase in hydration eight hours after single application

    EXFOLIATE:  85% saw reduction in roughness and flaking after 1 week of application

    PROTECT:  32% reduction in transepidermal water loss eight hours after single application

    111 Reviews
    Write a Review
    Write a Review
    Great formula, small size. obsessed! This one’s ACTUALLY different than the rest 10/10 😇 Run don’t walk. This is a must have.
  • Megan S

    • Skin Type Combo
    Verified checkmark
    Verified Buyer

    Omg, buy this product!!!

    2 Days Ago

    Omg, buy this product!!! I have been searching for a lip product that actually hydrates my lips forever. I'm happy to say, after using the Software Smoothing Lip Treatment, my search is officially OVER! I love the way it feels on my lips and it stays put for a long time (I'm a product eater apparently so it's a big deal) I especially love putting on a little thicker layer before bed and waking up with product still on my lips and not my face and pillow! There is no icky taste or smell to the balm which I really appreciate. It goes on pretty matte/sheer and is not sticky at all! This lip product is so good I ordered another one 4 or 5 days after receiving my first one. Not because I used it up already but because I need to have multiples for the purse, office and of course on my nightstand!!!

  • Abby C

    • Skin Type Dry
    Verified checkmark
    Verified Buyer

    Better than other lippies

    6 Days Ago

    I kept going back and forth on buying this but I’m so glad I did! I reach for it above my other lip products. It just feels so nice.

  • Samia K

    • Skin Type Dry + Acne Prone
    Verified checkmark
    Verified Buyer

    Cured my crusty lips

    12 Days Ago

    I genuinely never write reviews, but I just had to for this product! I have the world’s crustiest lips and most lip balms do not help with the roughness. I usually have to physically exfoliate, and even that doesn’t help sometimes. After 2 days of use, my lips have never been so smooth!!! Holy grail for sure

  • What everyone is saying...