Smoothing Lip Treatment
78+ Reviews


Make dry lips obsolete with Softwear– an innovative, 3-in-1 lip treatment that goes beyond traditionally occlusive balms to hydrate, exfoliate, and protect even the driest, crustiest lips. The dual-phase formula delivers instant hydration + gentle chemical exfoliation in a cocooning barrier of squalane, pomegranate sterols, and petrolatum for soft n’ smooth lips that last all day.
  • Hydration
  • Exfoliation
  • Protection
  • Squalane
  • Glycerin
  • Hydroxycaprylic Acid
  • Petrolatum
  • Water

    Apply Softwear to lips as often as needed for soft n’ smooth lips that last all day.


    Lay it on thick as a mask before bed for refreshed lips by morning.


    Layer under lip color for a hydrated base. Layer over lip color for a soft dewy sheen.


    Just add water! Lip balms typically lack water, so they don't actually deposit moisture. Softwear combines glycerin - the gold standard humectant for hydration - with water to immediately increase hydration in the lips.


    This gentle chemical exfoliant is a lipophilic (oil-loving) AHA that helps stimulate cell turnover to smooth crusty lips without irritation.


    These two occlusives work together to help enhance the lip barrier function, protecting from dryness and discomfort by locking in moisture. 

    63% SQUALANE

    A nourishing, non-sticky base of Squalane, similar to ‘squalene’ naturally present in the skin, softens and replenishes lips.

    Softwear was clinically proven to make dry lips obsolete...


    -100% said lips feel soft and smooth

    -100% said lips feel hydrated and nourished

    8 hours after single application

    -52% increase in hydration

    -32% reduction in transepidermal water loss

    1 week of daily use

    -85% saw reduction in roughness and flaking

    Every purchase of Softwear generates 50% less carbon emissions* and 58% less waste* when compared to a typical lip treatment product on the market.

    How we achieved this:

    • Choosing lightweight compact packaging
    • By incorporating 23% of PCR resin in the tube packaging, we’ll avoid using the equivalent of 895 virgin plastic water bottles this year

    Is Softwear vegan?

    Yep! Softwear is vegan and does not contain any animal derived ingredients.

    Is it possible to over-exfoliate with Softwear?

    Hydroxycaprylic Acid is the chemical exfoliant that powers Softwear’s smoothing capabilities. This lipophilic (oil loving) AHA has a large molecule size, meaning it has a lower irritation profile than AHAs like glycolic and lactic acid. It helps slough off of dead skin cells removing those dry crusties, revealing soft, smooth lips. Knowing that lip balms are used frequently throughout the day, it’s included at a low, but efficacious level.

    Is Softwear glossy? Is it sticky??

    Softwear is a true lip balm, not a gloss. It glides on clear with a medium shine and leaves a balmy dewy finish. Due to the squalane base, the formula isn’t sticky– we promise.

    HYDRATE: 52% increase in hydration eight hours after single application

    EXFOLIATE:  85% saw reduction in roughness and flaking after 1 week of application

    PROTECT:  32% reduction in transepidermal water loss eight hours after single application

    78 Reviews
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    Write a Review
    obsessed! This one’s ACTUALLY different than the rest 10/10 😇 Run don’t walk. This is a must have.
  • Tracie B

    • Skin Type Dry
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    Verified Buyer

    Great product

    3 Days Ago

    My lips were instantly hydrated.. I didn’t feel like I needed to reapply constantly like with regular lip balm.

  • Jevon M

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    Verified Buyer

    Good quality

    4 Days Ago

    Good quality

  • Carolina B

    • Skin Type Combo + Sensitive
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    Verified Buyer

    Obsessed! Always have one on me now

    4 Days Ago

    It's SO good. I was very much influenced to buy this as a replacement to the Summer Fridays. The texture is so nice and smooth and has a lot of slip, but isn't at all sticky or heavy. My lips look and feel fantastic immediately, and have also been softer overall since using this 24/7.

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