Softwear
Make dry lips obsolete with Softwear– an innovative, 3-in-1 lip treatment that goes beyond traditionally occlusive balms to hydrate, exfoliate, and protect even the driest, crustiest lips. The dual-phase formula delivers instant hydration + gentle chemical exfoliation in a cocooning barrier of squalane, pomegranate sterols, and petrolatum for soft n’ smooth lips that last all day.
DAILY APPLICATION
Apply Softwear to lips as often as needed for soft n’ smooth lips that last all day.
HARD REFRESH
Lay it on thick as a mask before bed for refreshed lips by morning.
PAIRING MODE
Layer under lip color for a hydrated base. Layer over lip color for a soft dewy sheen.
7% WATER + GLYCERIN
Just add water! Lip balms typically lack water, so they don't actually deposit moisture. Softwear combines glycerin - the gold standard humectant for hydration - with water to immediately increase hydration in the lips.
0.2% HYDROXYCAPRYLIC ACID
This gentle chemical exfoliant is a lipophilic (oil-loving) AHA that helps stimulate cell turnover to smooth crusty lips without irritation.
10% POMEGRANATE STEROLS + PETROLATUM
These two occlusives work together to help enhance the lip barrier function, protecting from dryness and discomfort by locking in moisture.
63% SQUALANE
A nourishing, non-sticky base of Squalane, similar to ‘squalene’ naturally present in the skin, softens and replenishes lips.
Softwear was clinically proven to make dry lips obsolete...
Immediately
-100% said lips feel soft and smooth
-100% said lips feel hydrated and nourished
8 hours after single application
-52% increase in hydration
-32% reduction in transepidermal water loss
1 week of daily use
-85% saw reduction in roughness and flaking
Every purchase of Softwear generates 50% less carbon emissions* and 58% less waste* when compared to a typical lip treatment product on the market.
How we achieved this:
- Choosing lightweight compact packaging
- By incorporating 23% of PCR resin in the tube packaging, we’ll avoid using the equivalent of 895 virgin plastic water bottles this year
Is Softwear vegan?
Yep! Softwear is vegan and does not contain any animal derived ingredients.
Is it possible to over-exfoliate with Softwear?
Hydroxycaprylic Acid is the chemical exfoliant that powers Softwear’s smoothing capabilities. This lipophilic (oil loving) AHA has a large molecule size, meaning it has a lower irritation profile than AHAs like glycolic and lactic acid. It helps slough off of dead skin cells removing those dry crusties, revealing soft, smooth lips. Knowing that lip balms are used frequently throughout the day, it’s included at a low, but efficacious level.
Is Softwear glossy? Is it sticky??
Softwear is a true lip balm, not a gloss. It glides on clear with a medium shine and leaves a balmy dewy finish. Due to the squalane base, the formula isn’t sticky– we promise.
HYDRATE: 52% increase in hydration eight hours after single application
EXFOLIATE: 85% saw reduction in roughness and flaking after 1 week of application
PROTECT: 32% reduction in transepidermal water loss eight hours after single application
"Lip balm never works for me"
Traditional balms are oil-based and focus on occlusion—meaning they can only seal in moisture already present on your lips, but can’t actually add additional hydration that chronically dry lips need.
We solved this age-old problem by just...adding water! With the addition of water, Softwear immediately increases lip hydration while also locking all that juiciness in.
I love it! ...
6 Days Ago
I love it! My lips get really dry and I tend to bite them because of the texture. I’ve tried a lot of products and none made a difference but with this lipgloss I noticed it right away. My lips looked/felt moisturized at the end of the day. Even between application my lips felt moisturized. Usually they just felt dry again when I would reapply my lip balm.
SO worth it!! Love software so much
15 Days Ago
I was a bit skeptical because the price is a little splurge for lip care but holy moly I love this stuff! It goes on very light and doesn’t leave behind a sticky residue like other products. I will def be buying more for stocking stuffers this holiday season
Life changing forreal
19 Days Ago
I swear my lips have been chapped, flaky, and crusty since I came out of the womb. For the first time in I don't even know how long, my lips are actually hydrated, flake free, and healthy looking! I love this stuff. It's thick but not heavy, not sticky, non-scented, and glides on like a dream. I'll be repurchasing this for the rest of my life!
