We’re building a weird, colorful, sustainable, science-driven beauty world.

Experiment makes unexpected beauty essentials that are science-driven, thoughtfully sustainable, and ridiculously fun.

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WELCOME TO OUR SCIENCE-DRIVEN BEAUTY WORLD.
WELCOME TO OUR SCIENCE-DRIVEN BEAUTY WORLD.

AVANT GUARD ®

THE FUTURE OF SHEET MASKING.

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HERE’s
  HOW IT ALL
WENT DOWN

Experiment started over a series of long phone calls between two 20-something chemists, Lisa and Emmy, where they imagined a future beauty world without the misinformation, the overly complex routines, and the confines of
the sanitized + boring ~science aesthetic~.

But when they looked around they couldn’t find a brand that was both hot and smart– a brand that took results seriously but didn’t take themselves too seriously. They couldn’t find a brand that presented beauty science in the way they saw it as chemists– fascinating, cool, weird, a lil absurd, future-forward, and borderline magic.

So they put their big and small heads
together to create a brand that cared
about all the things they felt were
missing–

Our first
unexpected
essential

AVANT GUARD ®

a patent-pending, sustainable and fun solution to a really wasteful problem: single-use sheet masks.

What we stand for


Transparent, science-driven formulas backed by clinical studies


Transparent, science-driven formulas backed by clinical studies


Transparent, science-driven formulas backed by clinical studies

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Avant Guard produces 93% less carbon emissions than single-use sheet masks.

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We’re busy in the lab formulating our next product. Want lab sample drops? Text us “LABX” so you don’t miss out.