Softwear
Make dry lips obsolete with Softwear– an innovative, 3-in-1 lip treatment that goes beyond traditionally occlusive balms to hydrate, exfoliate, and protect even the driest, crustiest lips. The dual-phase formula delivers instant hydration + gentle chemical exfoliation in a cocooning barrier of squalane, pomegranate sterols, and petrolatum for soft n’ smooth lips that last all day. Available in original Zero (clear) or 3 NEW nuanced shades.
Softwear Shades act as modulators that deepen, mute, or amplify your lips’ natural tone. Wear alone for a lived-in wash, or layer over any lip combo to shift shade and add a dewy sheen.
DAILY APPLICATION
Apply Softwear to lips as often as needed for soft n’ smooth lips that last all day.
HARD REFRESH
Lay Zero (clear) on thick as a mask before bed for refreshed lips by morning.
PAIRING MODE
Layer over your fave lip combo to shift shade and add a dewy sheen.
7% WATER + GLYCERIN
Just add water! Lip balms typically lack water, so they don't actually deposit moisture. Softwear combines glycerin - the gold standard humectant for hydration - with water to immediately increase hydration in the lips.
0.2% HYDROXYCAPRYLIC ACID
This gentle chemical exfoliant is a lipophilic (oil-loving) AHA that helps stimulate cell turnover to smooth crusty lips without irritation.
10% POMEGRANATE STEROLS + PETROLATUM
These two occlusives work together to help enhance the lip barrier function, protecting from dryness and discomfort by locking in moisture.
63% SQUALANE
A nourishing, non-sticky base of Squalane, similar to ‘squalene’ naturally present in the skin, softens and replenishes lips.
Softwear was clinically proven to make dry lips obsolete...
Immediately
-100% said lips feel soft and smooth
-100% said lips feel hydrated and nourished
24hrs after application
-27% increase in hydration for 24hrs after single application
1 week of daily use
-85% saw reduction in roughness and flaking
Every purchase of Softwear generates 50% less carbon emissions* and 58% less waste* when compared to a typical lip treatment product on the market.
How we achieved this:
- Choosing lightweight compact packaging
- By incorporating 23% of PCR resin in the tube packaging, we’ll avoid using the equivalent of 895 virgin plastic water bottles this year
Is Softwear vegan?
Yep! Softwear is vegan and does not contain any animal derived ingredients.
Is it possible to over-exfoliate with Softwear?
Hydroxycaprylic Acid is the chemical exfoliant that powers Softwear’s smoothing capabilities. This lipophilic (oil loving) AHA has a large molecule size, meaning it has a lower irritation profile than AHAs like glycolic and lactic acid. It helps slough off of dead skin cells removing those dry crusties, revealing soft, smooth lips. Knowing that lip balms are used frequently throughout the day, it’s included at a low, but efficacious level.
Is Softwear glossy? Is it sticky??
Softwear is a true lip balm, not a gloss. It glides on clear with a medium shine and leaves a balmy dewy finish. Due to the squalane base, the formula isn’t sticky– we promise.
HYDRATE: 52% increase in hydration eight hours after single application
EXFOLIATE: 85% saw reduction in roughness and flaking after 1 week of application
PROTECT: 32% reduction in transepidermal water loss eight hours after single application
"Lip balm never works for me"
Traditional balms are oil-based and focus on occlusion—meaning they can only seal in moisture already present on your lips, but can’t actually add additional hydration that chronically dry lips need.
We solved this age-old problem by just...adding water! With the addition of water, Softwear immediately increases lip hydration while also locking all that juiciness in.
Lip Modulators
Softwear Shades act as modulators that deepen, mute, or amplify your lips’ natural tone.
Wear alone for a lived-in wash, or layer over lipstick to shift shade and add a dewy sheen. Their versatility allows for endless looks, from neutral to grunge.
Wonderful lip treatment!
04/05/2026
Wonderful lip product! I have been an aquaphor user for a decade and every time I have tried another lip product it could never compete with my tried and true. But this product changed that - it’s thicker than aquaphor, so it lasts a longer on the lips through eating/drinking and doesn’t “spill” over the lipline as easily as aquaphor does in my opinion. Leaves lips soft, moisturized, and provides a nice glossy shine when wearing. Highly recommend!
Love it, Love it, LOVE IT!
04/01/2026
It’s so perfect I love the color and also it makes my lips be soft through the day. Great texture, not sticky, fills sooo smooth on the lips. Also making a remark that is fragrance free, well I didn’t detect any fragrance myself. Totally worth buying!
CRUSTY LIP SAVIOR
03/27/2026
📣📣📣If you get dry lips, you need Softwear. It makes your lips feel so incredible and locks in moisture. You don’t have to constantly reapply like other lip treatments. I lost mine at a baby shower and my lips FELT it missing. If you are in a dry climate or have dry cracked lip skin Softwear is an excellent option.
