Softwear Update Gift Set
For color that doubles as care. Our clinically-tested Softwear Lip Treatment just got a limited-edition color update for the holidays. The Softwear Update gift set pairs best-selling Zero (clear) with three multitasking shades designed to play with your natural lip tone: smoky black-brown Void, cherry-brown Byte, and soft greyed nude Null. Create endless looks by pairing with your favorite lip combo to shift shade into something entirely new. The giftable keepsake tin can easily be repurposed to store skincare, trinkets, and more!
Softwear is an innovative, 3-in-1 lip treatment that goes above and beyond traditionally occlusive balms to hydrate, exfoliate, + protect dry lips all at once.
This limited edition set is a $77 value!
Softwear delivers all-day hydration in a dewy, fragrance-free balm. Semi-sheer shades leave a subtle wash that can be layered to deepen, mute, or amplify your natural lip or favorite lip combo.
Softwear Update Gift Set comes with:
VOID: A black-brown with a soft shimmer that adds depth for a grungy, dimensional finish.*
BYTE: A deep red-brown that energizes lips for a natural, just-bitten effect.*
NULL: A cool, muted nude that tones down and softens for a distinctly 90s edge.*
ZERO: Our original, cult-favorite lip treatment in clear.
A reusable keepsake tin for trinkets, skincare, and more!
* limited-edition
DAILY APPLICATION
Apply Zero (clear) to lips as often as needed for soft n’ smooth lips that last all day. Apply any tinted shade for clinically proven hydration with a sheer, lived-in wash of color.
PAIRING MODE
Layer over lip liner or lipstick to shift shade + add a dewy sheen.
HARD REFRESH
Lay Zero (clear) on thick as a mask before bed for refreshed lips by morning.
7% WATER + GLYCERIN
Just add water! Lip balms typically lack water, so they don't actually deposit moisture. Softwear combines glycerin - the gold standard humectant for hydration - with water to immediately increase hydration in the lips.
0.2% HYDROXYCAPRYLIC ACID
This gentle chemical exfoliant is a lipophilic (oil-loving) AHA that helps stimulate cell turnover to smooth crusty lips without irritation.
10% POMEGRANATE STEROLS + PETROLATUM
These two occlusives work together to help enhance the lip barrier function, protecting from dryness and discomfort by locking in moisture.
63% SQUALANE
A nourishing, non-sticky base of Squalane, similar to ‘squalene’ naturally present in the skin, softens and replenishes lips.
Softwear is clinically proven to make dry lips obsolete...
Immediately
-100% said lips feel soft and smooth
-100% said lips feel hydrated and nourished
8 hours after single application
-52% increase in hydration
-32% reduction in transepidermal water loss
1 week of daily use
-85% saw reduction in roughness and flaking
Is Softwear vegan?
Yep! Softwear is vegan and does not contain any animal derived ingredients.
Does Softwear have a fragrance or flavor?
Nope! Just like the rest of our lineup, Softwear is made to be gentle on all skin, including dry or crusty lips. That means we leave all fragrances and flavors out. Because your lips deserve a treatment that won’t overwhelm your skin, taste buds, or sinuses (you’re welcome).
Is Softwear glossy? Is it sticky??
Softwear is a true lip balm, not a gloss. It glides on clear with a medium shine and leaves a balmy dewy finish. Due to the squalane base, the formula isn’t sticky– we promise.
Lip Modulators
Softwear Shades act as modulators that deepen, mute, or amplify your lips’ natural tone.
Wear alone for a lived-in wash, or layer over lipstick to shift shade and add a dewy sheen. Their versatility allows for endless looks, from neutral to grunge.
CLINICAL COLOR
HYDRATE: 52% increase in hydration eight hours after single application
EXFOLIATE: 85% saw reduction in roughness and flaking after 1 week of application
PROTECT: 32% reduction in transepidermal water loss eight hours after single application
