An Entire lip care routine at your fingertips.

Meet Softwear, our new multitasking, smoothing lip treatment.

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We want a beauty world that makes science cool– hyper effective products that never take themselves too seriously

Futuristic Skin Essentials

We’re ~experimenting~ our way to a brighter beauty future with products that are:

  • Science
  • Thoughtfully
  • Ridiculously
  • What everyone is saying...